If there’s one person that always looks great in front of the camera, it’s Willem Dafoe. In this Jim Beam spot, he plays a man from a small town that has to make a choice: take a bus either to Milwaukee or New York (obviously). We’re then presented with a series of possible futures for him, from circus pooper-scooper, a fashion designer, to even a sumo wrestler (hmm, the wrestler’s face replacement seems to drift a little). Several of the scenes are beautifully edited to show him as different incarnations of himself within the same scene.

This compelling spot makes you re-examine the many decisions you make in life and encourages you to take more risks, as the payoff can be gratifying.

Vimeo via If It’s Hip, It’s Here